Better-For-You Desserts: Scaling a Clean Ingredient Bakery with Addison LaBonte

CPG brand Sweet Addison’s is reshaping gluten-free baking through storytelling, organic Instagram growth, and a founder-led approach to scaling with Meta ads.ABOUT THE EPISODE ⸻In this episode of The Truth About Social Ads, Jason Smith sits down with Addison LaBonte, founder of Sweet Addison’s, a fast-growing better-for-you bakery known for gluten-free and dairy-free cookies and brownies shipped nationwide. Addison shares her powerful journey from being a Division I college soccer player and finance professional to becoming a CPG founder after a life-changing health discovery.She opens up about being diagnosed with compartment syndrome, how eliminating gluten helped her return to running, and how that experience led her to deeply research food, inflammation, and ingredient transparency. From building a viral Instagram presence under “Organically Addison” to launching Sweet Addison’s from her home kitchen, Addison breaks down how organic content, customer demand, and storytelling shaped her brand before ads ever entered the picture. The episode also explores scaling a food business, product development, and why authentic marketing now outperforms traditional advertising.ABOUT THE GUEST ⸻Addison LaBonte is the founder of Sweet Addison’s, a premium gluten-free and dairy-free bakery brand specializing in cookies and brownies shipped across the United States. She is also the creator behind “Organically Addison” on Instagram, where she shares recipes, lifestyle content, and her journey building a health-conscious food brand. A former Division I athlete from the University of Maine and ex-finance professional, Addison transitioned into entrepreneurship after discovering how dietary changes impacted her health and performance.