Cannabis Beverages Are Taking Over? | Neal Thompson of Cantrip Explains the Industry Shift

Cannabis beverages are quietly becoming one of the fastest-growing segments in the industry — and most people aren't paying attention yet. In this episode, we sit down with Neal Thompson, Account Manager/Field Sales Trainer for Cantrip, an award-winning cannabis beverage brand. Neal is on the front lines of this shift, and we get into what's actually driving the rise of infused drinks, how brands are scaling in a competitive market, and what it takes to build real distribution. If you're trying to understand where the industry is headed next, this is one to watch. Find Neal on Instagram @cigarneal Stay tuned for more deep dives into the culture. Subscribe to the Joint Efforts Podcast for weekly conversations on cannabis culture, cultivation, and the voices shaping the industry in the Southeast! Sign-up for our Email List Here for discount codes from our sponsors and our newsletter. Brands that we trust: LabCanna -> Instagram @Labcanna @heighten.cannabis @tennecbd @lc.east @harvest_labcanna Website -> labcanna.com BBxLG -> Instagram @BBxLG Terp Chaser Club -> @terpchasersclub Website ->Terpchasersclub.com #JointEffortsPodcast #Nashville #Tennessee #Southeast #Cannabis #Legal #Hemp #Lifestyle