EP17 - Your Customer isn't Your Consumer

from Human Centered Experience · host Hitesh

Hitesh introduces his upcoming book 'CX First' (more information on www.hiteshbagai.com) and discusses the difference between customer and consumer experience, emphasizing the impact of end user influence and the importance of the bridge between buying decision and daily reality. He also touches on the complexity in healthcare and pharma.TakeawaysCustomer vs. Consumer ExperienceThe Buyer User Divide Framework

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This episode was published on May 21, 2026.

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