Evelyn Cools - Build Trust Before Pipeline

Evelyn Cools is a fractional marketing and growth advisor who helps early-stage B2B founders take marketing from zero to one. In this conversation, she breaks down exactly what that means in practice. She talks about what founders get wrong when hiring their first marketer, and why having the right foundations in place matters more than jumping straight into campaigns and also why paid ads are rarely the right first move, and why the line between B2B and B2C marketing is blurrier than most people think. Creative Tangent: Where marketers put strategy in motion.Powered by The Booth — animation for marketers who lead with strategy.