Good Content Is Not Enough: What Actually Gets Your Business Seen Online with Alessandra di Lorenzo

No one really knows how the internet works… or do they? As a business owner, understanding the basics of how it actually operates today will give you a massive advantage. Alessandra di Lorenzo spent over two decades building the predictive systems that now shape everything we see online. In this conversation, she lifts the curtain on how it works, what’s coming next, and what to do about it as a business owner.From updating your website to future trends in digital marketing, this conversation will give you the exact steps to take to get your business seen online.Key Moments:The Internet Is One Big Persuasive System (1:36)The Four As Powering Every Screen (6:53)Why Your Great Content Isn’t Performing (9:14)Bypass the Gatekeeper — Go Back to Basics (10:01)The Case for Brand Building Over Performance Marketing (10:49)What Still Works: SEO Hasn't Gone Away (15:34)The WhatsApp Group Trick for Early Engagement (17:30)Why Comments Beat Likes Every Time (18:49)Direct Traffic Is Your Most Valuable Asset (21:07)Why Your Website Is No Longer a Sales Channel (22:01)Stop Overspending on Your Website (25:17)Quality Is the Only Winning Strategy Left (26:24)Get Offline: Why Old-school Tactics Still Work (27:51)Three Takeaways for Leaders (30:56)Alessandra's Kitchen Bench Moment (32:29)About Alessandra:Alessandra di Lorenzo is an author, speaker and adviser with over twenty years’ experience in digital media, advertising, technology and platform businesses.She has held senior leadership roles at companies including lastminute.com, eBay, Vodafone, Nokia, Yahoo and Monks, working across marketing, commercial strategy, digital transformation and media monetisation. As CEO of lastminute.com Media, I led a high-growth media business at the intersection of travel, advertising and technology.Her work now focuses on helping people and organisations understand how the internet really works today — from algorithms and advertising systems to AI, data and digital influence.Resources Mentioned:Alessandra’s WebsiteADJUST: How Ads Shape What We Think and Do, Alessandra di LorenzoRecommended Resources for Parents Not sure what's holding you back...?Every entrepreneur faces invisible blockers. Discover which one is at play for you so you can move forward with confidence.Take the free Homegrown CEO Blocker Quiz now. It’s quick, free, and gives you instant clarity on where to focus next. Follow this link to get started: https://liv-5cmyfuaf.scoreapp.com Join our community! Become a member of our online community and get exclusive bonus episodes, access to new episodes before general release, and premium PDFs of every episode’s key takeaways. You'll also receive practical tools and resources to fuel your professional journey, including guided challenges, forums and live sessions. Most importantly, you'll be part of a supportive network of entrepreneurs, leaders and professionals, brought together by a mutual desire to learn from and support one another.Join now using the promo code PODCAST for 50% off your first two months! Click the link to register: https://homegrown-ceo.mn.co/landing/Got a lesson to share? We are always happy to hear from inspiring entrepreneurs and business leaders! If your journey could pass on some pearls of wisdom, please do get in touch about joining us as a guest: [email protected] in this episode:Bonus ContentFor access to this episode's bonus content, including more of our conversation and a downloadable PDF of the key takeaways, join our thriving online community. Make new connections, build lasting habits, and become part of an exciting new network. Start your 7 day free trial now, and use the promo code PODCAST at the checkout for 50% off your first two months.Join the Community