He Sacrificed Salary to Build Something That Mattered

In Episode 109, filmed in Monterrey, Mexico, Jorge shares the story of building Aldea, an education platform helping kindergartens focus more on children and less on administration. He breaks down the early days of the company, from launching an MVP and losing customers, to taking the risk of continuing when the project was almost shut down. Through that journey, Jorge discovered that conviction, sacrifice, and a clear sense of purpose were what kept the company moving forward. This conversation explores entrepreneurship, education, parenting, discipline, and what it means to build something that truly serves others. Jorge also shares why Aldea’s mission goes beyond software: helping teachers save time, giving parents peace of mind, and creating better experiences for children across Latin America