EPISODE · May 22, 2026 · 12 MIN

How NetEase Cracked the Global Gaming Market

from Gaming Business with Fexingo: Studios, Publishers, and Interactive Entertainment Companies · host Fexingo

In this episode of Gaming Business with Fexingo, Lucas and Luna dive into how NetEase, once known primarily in China, became a global gaming powerhouse. They break down NetEase's strategy on May 22, 2026, focusing on its 2024 hit 'Naraka: Bladepoint' which sold over 10 million copies and its approach to mobile-to-PC cross-platform development. Lucas explains NetEase's unique studio model—acquiring minority stakes in Western developers like Bungie and Quantic Dream—and contrasts it with Tencent's full-acquisition approach. Luna questions whether NetEase can sustain its momentum amid regulatory pressures and competition from miHoYo. The episode also covers NetEase's investment in 'Marvel Rivals' and its bet on original IP versus licensed games. Tune in for a data-driven look at how a Chinese publisher is rewriting the rules of global game distribution. #NetEase #GamingBusiness #NarakaBladepoint #MarvelRivals #Tencent #miHoYo #Bungie #QuanticDream #MobileGaming #PCGaming #CrossPlatform #GamePublishing #ChinaGaming #BusinessStrategy #IPStrategy #FexingoBusiness #BusinessPodcast #InteractiveEntertainment Keep every episode free: buymeacoffee.com/fexingo

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This episode is 12 minutes long.

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This episode was published on May 22, 2026.

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