EPISODE · May 26, 2026 · 9 MIN
How Sony Turned Concord Into a Live-Service Wake-Up Call
from Gaming Business with Fexingo: Studios, Publishers, and Interactive Entertainment Companies · host Fexingo
In 2024, Sony spent over $200 million developing Concord, a hero shooter meant to rival Overwatch. It launched on August 23, 2024, and was pulled from sale just 11 days later after fewer than 25,000 concurrent players on Steam. Lucas and Luna dissect the financial math behind the flop: the per-player cost of acquisition, the internal friction between Bungie's live-service expertise and traditional Sony studio culture, and why the shutdown cost less than continuing to run the servers. They trace how Sony's $3.7 billion Bungie acquisition in 2022 was supposed to fix this exact problem — and why it didn't. A sharp postmortem on the riskiest bet in modern AAA gaming. #Sony #Concord #FirewalkStudios #Bungie #LiveService #GamingFlops #AAA #PlayStation #GameDevelopment #SonyInteractive #HeroShooter #Overwatch #Business #GamingBusiness #Postmortem #FexingoBusiness #BusinessPodcast #GamingPodcast Keep every episode free: buymeacoffee.com/fexingo
What this episode covers
In 2024, Sony spent over $200 million developing Concord, a hero shooter meant to rival Overwatch. It launched on August 23, 2024, and was pulled from sale just 11 days later after fewer than 25,000 concurrent players on Steam. Lucas and Luna dissect the financial math behind the flop: the per-player cost of acquisition, the internal friction between Bungie's live-service expertise and traditional Sony studio culture, and why the shutdown cost less than continuing to run the servers. They trace how Sony's $3.7 billion Bungie acquisition in 2022 was supposed to fix this exact problem — and why it didn't. A sharp postmortem on the riskiest bet in modern AAA gaming. #Sony #Concord #FirewalkStudios #Bungie #LiveService #GamingFlops #AAA #PlayStation #GameDevelopment #SonyInteractive #HeroShooter #Overwatch #Business #GamingBusiness #Postmortem #FexingoBusiness #BusinessPodcast #GamingPodcast Keep every episode free: buymeacoffee.com/fexingo
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How Sony Turned Concord Into a Live-Service Wake-Up Call
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