Is the Apple Watch Losing Its Spark to Screenless Rivals?

For over a decade, the Apple Watch has ruled the wearable kingdom, but a screenless revolution is threatening to steal its crown. Consumers are increasingly trading bright, battery-draining screens for distraction-free smart rings and bands from rivals like Oura, Whoop, and Google’s upcoming AI-powered Fitbit Air. Inside Cupertino, Apple is feeling the heat. The tech giant is battling a talent drain to competitors, while its own ambitious AI health coach, Project Mulberry, has been delayed to iOS 27. Massive leadership shakeups, including the retirement of COO Jeff Williams, add to the tension as John Ternus prepares to take the CEO helm. Apple's ultimate saving grace might lie in its long-rumored, non-invasive glucose monitoring tech, which has finally transitioned to the active engineering phase. Whether this secret weapon can arrive in time to fend off the screenless invasion remains the ultimate cliffhanger.