POD 58 - How To Build a Webflow Powerhouse in India - with Himanshu Sahu (Flowtrix)

In this episode I sit down with Himanshu Sahu, founder and CEO of Flowtrix, a Webflow Enterprise partner agency based in Bengaluru, India. We talk about why Indian Webflow agencies stay invisible globally even though so much of the work runs through India, how Himanshu landed his first enterprise clients including Amazon and Wayground, and the sales process he's built for high-ticket deals. We also get into inbound vs outbound, how he cracked SEO and AEO for his own site, the recent Webflow pricing and bandwidth changes, when to pick Webflow vs Framer, and why he's building his own headless CMS because he sees Webflow becoming a bottleneck for fast Figma-to-site workflows. Flowtrix is a Webflow and Framer Enterprise-certified website design and development agency based in Bengaluru, India. They specialize in building and revamping high-converting marketing websites for B2B SaaS, AI, and enterprise technology companies.Check out Himanshu:https://www.linkedin.com/in/himanshusahuinwww.flowtrix.cowww.bettercms.aiCheck out Flowtrix:www.flowtrix.cohttps://www.instagram.com/flowtrix.cohttps://in.linkedin.com/company/flowtrixAlso mentioned:CMS Himanshu is building - www.bettercms.aiAmazon Signage Case Study - https://www.flowtrix.co/case-studies/amazon-signageWayground Case Study - https://www.flowtrix.co/case-studies/waygroundPayload CMS - https://payloadcms.comSanity - https://www.sanity.ioStrapi - https://strapi.ioFlowDrive - https://tryflowdrive.com/BunnyCDN - https://bunny.netWeglot - https://www.weglot.com/Timestamps00:00 teaser00:27 The Marketing Challenge for Indian Webflow Agencies03:09 Who is Himanshu Sahu?05:09 How Did Himanshu Get Clients?08:12 What is Himanshu's Current Role at Flowtrix?11:50 Himanshu's Approach to Sales15:45 Marketing Strategies18:48 AEO Tactics on Flowtrix Site21:13 More AEO Talk24:08 Localization and Tools for That30:26 Pricing Changes in Webflow34:53 Choosing Between Webflow and Framer39:25 The Impact of AI on Agency Work42:56 Building a Better CMS for Marketers54:27 Vibe Coding as a Webflow Alternative01:04:55 Webflow Culture in India01:12:33 The Importance of Upskilling in Development01:14:43 The Weird Finnish Thing