EPISODE · May 22, 2026 · 59 MIN
Pricing Update: AI, Discounting, and the Future of Value
from The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD · host Ron Baker and Ed Kless
This week, Ron and Ed deliver a wide-ranging pricing update, exploring the latest thinking shaping both accounting firms and the broader business world. Drawing from recent articles, posts, and commentary, they examine how AI companies like GPT, Claude, and Perplexity are positioning and pricing their offerings, including the growing role of token-based pricing models and what they signal about the future of value measurement. The conversation also dives into the dangers and unintended consequences of discounting, inspired by recent insights from pricing experts in the PPS community. Along the way, Ron and Ed connect these ideas back to accounting firms, professional services, and the practical challenges businesses face when trying to price for value in rapidly changing markets.
NOW PLAYING
Pricing Update: AI, Discounting, and the Future of Value
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m