The Digital Commerce Daily — May 23, 2026

The Digital Commerce Daily — May 23, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • TikTok Shop is releasing its first major small business performance data, showing 66% sales growth in 2025 — a number that reframes the platform as a serious revenue channel, not just a discovery tool. • OpenAI is expanding ChatGPT's ad formats to give brands visual customisation options — a meaningful step that turns ChatGPT from an experimental ad surface into a real performance channel. • e.l.f. Beauty closed fiscal 2026 with another quarter of double-digit growth driven by ecommerce and its fast-growing Röti brand — but is now weighing price cuts, revealing the pressure even high-performing DTC brands face in the current consumer environment. Fun fact: Amazon's search algorithm gives a measurable ranking boost to listings that receive their first sale within 24 hours of going live — meaning brands often run steep launch discounts not to make money, but purely to trigger that initial velocity signal and unlock organic visibility. That brief window of artificial demand can determine whether a product surfaces on page one or disappears entirely. Hosted by Marco and Klara.