The Digital Commerce Daily — May 26, 2026

The Digital Commerce Daily — May 26, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Shein's acquisition of Everlane signals that Chinese ecommerce giants are pivoting from pure price competition to brand legitimacy in Western markets. • London-based Fresha has hit unicorn status with a €68.9M KKR round, making it one of the UK's most significant marketplace exits in beauty and wellness commerce. • Rising fuel surcharges are forcing ecommerce brands to rethink carrier strategy and shipping economics at exactly the wrong moment — when tariff costs are already squeezing margins. Fun fact: The average B2B ecommerce order takes 2.2 years to fully close when you factor in contract renewals and upsells — yet most B2B platforms still measure conversion the same way B2C does, at the moment of first purchase. Salesforce found that companies treating B2B ecommerce like a long-term relationship rather than a transaction see 30% higher lifetime revenue per account. Hosted by Marco and Klara.