The Digital Commerce Daily — May 27, 2026

The Digital Commerce Daily — May 27, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • A traditional UK footwear retailer launching on TikTok Shop signals that the platform is now mainstream enough to attract legacy high-street brands, not just DTC natives. • China's second-largest ecommerce giant is reportedly willing to pay £2 billion-plus for the Very Group, which would hand it a major UK marketplace and credit-led shopping platform overnight. • OpenAI is moving beyond visual ad upgrades into performance-style conversion ads — meaning ChatGPT is now actively building the infrastructure to take budget directly from Google Shopping and Meta. Fun fact: The average abandoned cart email generates roughly 5% click-to-purchase rates, but Klaviyo's internal data found that sending the second follow-up email — not the first — drives nearly 60% of total recovered revenue from those sequences. Most brands either never send a second email or wait too long, leaving the majority of recoverable sales on the table. Hosted by Marco and Klara.