Die Kraft der Persönlichkeit

An episode of the Social CEO podcast, hosted by Dr. Kerstin Hoffmann, titled "Die Kraft der Persönlichkeit" was published on November 13, 2023 and runs 25 minutes.

November 13, 2023 ·25m · Social CEO

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Summary

Kann ein Mensch eine Marke sein? Was bedeutet Personal Branding speziell für Führungskräfte? Was leisten sichtbare CEOs mit der Kraft ihrer Persönlichkeit für das Unternehmen? Wie gelingt ihnen in ihrer persönlichen Kommunikation die Balance zwischen strategischer Inszenierung und zwischenmenschlicher Interaktion? Und wer dient hier eigentlich wem? Praktische Überlegungen, Tipps und Beispiele für die gelungene Gratwanderung zwischen Marke und Meinung, zwischen Inszenierung und privater Person.  Alle Episoden, mehr Infos und Newsletter-Abo: social-ceo.de

Episode Description

Kann ein Mensch eine Marke sein? Was bedeutet Personal Branding speziell für Führungskräfte? Was leisten sichtbare CEOs mit der Kraft ihrer Persönlichkeit für das Unternehmen? Wie gelingt ihnen in ihrer persönlichen Kommunikation die Balance zwischen strategischer Inszenierung und zwischenmenschlicher Interaktion? Und wer dient hier eigentlich wem?

Praktische Überlegungen, Tipps und Beispiele für die gelungene Gratwanderung zwischen Marke und Meinung, zwischen Inszenierung und privater Person.

Alle Episoden, mehr Infos und Newsletter-Abo: social-ceo.de

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