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Die Psychologie von Verkaufsflächen – mit Stefan Suchanek

EPISODE · Mar 11, 2026 · 44 MIN

Die Psychologie von Verkaufsflächen – mit Stefan Suchanek

from handel.digital Podcast · host Handelsverband Hessen e. V.

Warum wirken manche Läden sofort einladend – und andere gar nicht? Darüber spricht Podcast-Moderatorin Funda Bakan mit Stefan Suchanek. Er beschäftigt sich hauptberuflich mit dem psychologischen Hintergrund der Ladenflächen-Gestaltung und erklärt, wie Architektur, Atmosphäre und Emotionen auf der Verkaufsfläche wirken.

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Die Psychologie von Verkaufsflächen – mit Stefan Suchanek

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