Differentiate Your Proposals With a Statement of Understanding
Episode 11 of the Breaking BizDev podcast, hosted by John Tyreman & Mark Wainwright, titled "Differentiate Your Proposals With a Statement of Understanding" was published on January 30, 2024 and runs 33 minutes.
January 30, 2024 ·33m · Breaking BizDev
Summary
Delve into the importance of *showing* that you understand your buyer in the sales process. Craft a standalone "Statement of Understanding" as a foundation upon which to develop a solution. In this episode, John and Mark break down the importance of understanding. Listen to hear perspective on: The importance of true understanding The power of listeningCritical elements of the statement of understandingImplementing a statement of understandingHere are some additional links on understand...
Episode Description
Delve into the importance of *showing* that you understand your buyer in the sales process. Craft a standalone "Statement of Understanding" as a foundation upon which to develop a solution.
In this episode, John and Mark break down the importance of understanding. Listen to hear perspective on:
- The importance of true understanding
- The power of listening
- Critical elements of the statement of understanding
- Implementing a statement of understanding
Here are some additional links on understanding:
- https://www.wainwrightinsight.com/the-importance-of-understanding/
- https://www.wainwrightinsight.com/the-statement-of-understanding/
Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7
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