Direct-to-Ill-Informed Decisions
Episode 3 of the Snap Decisions podcast, hosted by Brian Marks & John Young, titled "Direct-to-Ill-Informed Decisions" was published on November 16, 2023 and runs 17 minutes.
November 16, 2023 ·17m · Snap Decisions
Episode Description
Along with chirping about baby back ribs and untoasted English Muffins, the guys are back in action discussing the current state and impact of Direct-to-Consumer brands. John fires off a new lightning round segment and Brian’s shoots for rarified air with his Hopelessly Unattainable Guest.
Key topics & chapter markers
(00:00) It’s So Hard to Say Goodbye to Chili’s
(01:11) Snap Decision – Brian: DTC zombie brands
(04:11) John’s response for reviving old brands
(07:31) “Going viral”
(09:19) John introduces “Snap Decisions: Lightning Round, Extremely Ill-Informed Edition”
(12:45) Come fly with Brian’s Dear Hopelessly Unattainable Guest
Background content
“Meet the zombie brands: Why Blue Apron, Allbirds, and others are still alive, only different” - Fast Company
“Bringing bankrupt brands back from the dead is big business” - The Hustle
“Our blades Are f***ing great” - Dollar Shave Club
“The sisterhood of the Stanley tumbler” - New York Times
“Baby Back Ribs jingle featuring Boyz II Men” - Chili's
Bulls kills the Sixers and Brian’s dreams - Basketball Reference
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