Discussing How the PR Field is Changing with Ron Culp

In This Episode…This episode of PR 360 we get to talk to Ron Culp. He is pracademic and had a great career leading several Fortune 500 companies communication teams and initiatives. We talk about crisis comm, podcasting, and live streaming for businesses, universities transitioning to digital, and more! Show Notes●      [01:05] Are you a coffee or tea drinker?                   ●      [02:56] How hard was it to make a transition from reporter to a PR pro?               ●      [04:40] What was the secret behind your most successful campaign?                    ●      [07:07] Having a limited budget did that help train yourself to work with what you have? ●      [08:24] How have universities kept up with the PR industry?●      [09:40] Are there some weaknesses that universities and professors have when it comes to teaching the next generation of PR pros?●      [10:40] Could using online learning be a tool to help students use live streaming professionally?●      [14:37] What are some mistakes leaders make when creating the messaging strategy?●      [18:28] What are some of the most important metrics that senior management should care about?●      [19:41] Has podcasting and live streaming changed the way that PR pros communicate to their customers?●      [20:36] Has recent events changed the way PR pros message to their customers?●      [23:21] Could there be a bigger push for employee influencers?●      [25:21] Has there been a negative aspect of doing online meetings and has it damaged relationships for PR pros?●      [27:41] Is there a bigger need for crisis comm because of the recent events?●      [29:03] What changes do you want to see in the PR industry?●      [30:33] What advice do you have for students wanting to get into the PR field?●      [31:31] Final thoughts? People, Games, and Companies, We Mentioned in the Show●      Ron Culp was our guest today.Episode Length: 32:41Thanks so much for tuning in. Join us again next week for another episode!Download Options●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●      If you enjoyed this episode, leave us a review!Contact Us! ●      If you want to get involved, leave us a comment!●      Visit us and give us a ‘like’ on our Facebook page!●      Follow us on Twitter.Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.