EPISODE · Apr 9, 2026 · 7 MIN
Do Your Links Keep People on Your Site or Send Them Away? (EP102)
from Small Business Marketing Sweet Spot · host Barb Davids
Stop losing visitors to "tab clutter" and accidental exits. Learn the golden rule of link settings of when to use "open in a new tab" and how it impacts your bounce rate and SEO. Plus, a quick tip on tracking your traffic attribution correctly.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 🧰 I love me a good digital marketing tool.This week’s recommended tool is Vizard.ai.This tool is incredible! It’s so easy to use. It automatically creates short clips from long videos. And does a great job at it. Super simple editor to take out sections and add them. And easily add an outro scene to the end for branding. Peek inside my toolbox.🎧 This week’s recommended podcast episode isis not an episode but a Spotify audio book. Did you know they have them for paid users? I listened to Surrender Experiment by Michael Singer. Interestingly, maybe more to me than you lol, I tried to get the physical book. I thought it was in stock at teh local Barnes and Noble but then they texted and said they didn't have it. So ok, I guess I'll just get teh audio version then… which is funny because generally I like reading books vs listening to them. I can skip through parts faster. But this time, the audio seemed to be what I was doing. And it just happened I was going on a trip and I ended up listening to a large portion of it on the plane ride and my long drive from the airport to my destination. For someone who has been searching for how to let go, it is very timely. Now that I gave you that big ole backstory, you'd probably like to know what it's about. It's about a guy who stopped controlling his life and lived. 🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowCreated by Compass Digital Strategies, the Small Business Marketing Sweet Spot is a weekly podcast for service-based small business owners who want more website visibility, traffic, and leads. Hosted by Barb Davids, each episode covers the what, why, and how of SEO, content marketing, and digital strategy. Plus expert guest conversations on productivity, branding, and mindset. Because growing your business and loving your life aren't separate goals.
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Do Your Links Keep People on Your Site or Send Them Away? (EP102)
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