Does experience matter?

I've been watching consultants panic as seasoned C-suite executives flood the market, convinced they can't compete with decades of boardroom experience. But here's the truth: you're playing the wrong game entirely. While you're busy comparing resumes like you're applying for a corporate job, these "superior" competitors are making a fatal mistake that's about to hand you every deal on a silver platter. In this episode, I reveal why the best product rarely wins in any market, and exactly how to position yourself so that all that executive experience becomes completely irrelevant to your prospects.Show Notes:Why the flood of unemployed executives entering consulting isn't the threat you think it isThe critical difference between corporate success and consulting success that most C-suite consultants missHow to stop thinking like a job applicant and start thinking like a market specialistWhy generalist experience becomes a liability when clients need specific problem-solversThe positioning strategy that makes decades of boardroom experience irrelevant to your prospectsReal examples of how "inferior" consultants consistently outperform seasoned executivesThe marketing advantage that trumps experience every single timeHow to leverage your "disadvantage" into your biggest competitive moat