Does Your Employer Brand Attract or Repel Good Talent?

Is your employer brand attracting the right people? Your employer brand (mission, vision, values, culture and reputation) can either attract or repel good team members. In this episode, I drop 5 tips on how to build and nurture your employer brand that will help you attract the right people onto your team. I discuss: Employer brand defined (2:19) 5 Steps for Building and Protecting your employer brand, by... 1) Getting clear on what makes your business unique and attractive to your ideal team member (7:09) 2) Do internal and external research to find out why people want to work for you (12:00) 3) Get visible and show off your business to your ideal team member (17:09) *In this segment I mention a company that I follow on IG. I found their name! It is Freres Brachiaux Candle Co. Go check them out to see what I mean about showing off the behind-the-scenes and what it looks like to work with them. 4) Make sure your brand promise matches what it is really like working on your team. (23:30) 5) Measure how you are doing to understand the strength of your employer brand (25:06) An example of employer brand by analyzing one of my favorite companies, Warby Parker, and how their employer brand attracts the right people to their team. (28:05) This is a gem of an episode. Although I always say it, I mean it this week - bring your notebook because you're gonna want to take notes and put these things into action!