Doing More With Less

Mallory and Seth discuss the critical topic of doing more with less in higher education marketing. Seth breaks his recommendations down into three buckets: Build bottom of the funnel up, Best practices, and Velocity not Volume – with a focus on practical strategies for optimizing marketing efforts and where artificial intelligence can have a massive impact.Key Takeaways:Effective Marketing Strategies: Focus on bottom-of-the-funnel tactics to drive conversions with minimal budget.Optimizing Search Spend: Invest in branded and non-branded paid search, targeting problem-based queries.Increasing Working Dollars: Find ways to allocate more budget to actual marketing activities by reducing overhead costs.Velocity Over Volume: Shortening the inquiry-to-enrollment timeline can pull revenue forward and improve conversion rates.AI Integration: Utilize AI tools to streamline communication and operational workflows, enhancing efficiency. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.