E10: Overcoming the Challenge of Thinking Creatively

I’ll be the first to admit - Thinking Creatively is hard. It can be really easy to fall into the same pattern of behavior and think in the same way that we’ve always done - it’s safer that way. Doing so means you think you're taking less risks of a campaign not working or your team falling short of your goals because of something that didn't work as well as you expected it would. I'm here to tell you that's the wrong approach. In order to overcome the challenge of creative thinking, you must be willing to fail and try things you've never considered before so that you can break through that door that opens your mind to a really powerful idea.