E20: Proven Strategies For Better Decision-Making in Life and Business By Amazon's Top Researcher

How can we make better decisions? In this age of constant technological innovation, the ability to make better decisions is more than just a skill; it's a matter of survival. So, how can we improve our decision-making abilities?Join Sara in this insightful conversation with marketing and decision-making expert, Prof. Dr. Koen Pauwels. Prof. Pauwels is a Distinguished Professor at Northeastern University and serves as the Principal Research Scientist at Amazon's Advertising Marketing & Insights team. He specializes in helping managers make better choices in measuring and improving marketing effectiveness.Together with Prof. Pauwels, we explore general principles for enhancing decision-making and provide practical examples in three different scenarios: personal decision-making, decision-making in large companies, and decision-making in startups.00:00 Intro01:20 Understanding the components of a good decision-making process04:29 Steps and best practices to enhance your decision-making skills12:36 Frameworks for personal decision-making20:45 Amazon's decision-making framework25:14 Decision-making principles in large companies29:29 Selecting the appropriate metrics to measure your decisions34:12 Decision-making principles for startups42:12 Decision-making principles for the betterment of society👉 CHECK OUT KOEN'S BOOKS AND PUBLICATIONS:Marketing and Metrics: https://marketingandmetrics.com/Break the Wall: Why and How to Democratize Digital in your Business: https://amzn.to/3OO3OEBIt's not the Size of the Data, it's How You Use It: Smarter Marketing with Analytics and Dashboards: https://amzn.to/3N4XIyk⬇️ DOWNLOAD FOR FREE SARA'S DECISION-MAKING FRAMEWORK: https://rb.gy/7ohbu📚 OTHER RESOURCES MENTIONED: Byron Katie "Loving What Is: Four Questions That Can Change Your Life" - https://amzn.to/3qnxnmsAmazon Shareholders Letter: https://www.sec.gov/Archives/edgar/data/1018724/000119312517120198/d373368dex991.htm🔗 CONNECT WITH KOEN:👥 Linkedin - linkedin.com/in/prof-dr-koen-pauwels-0789713🐦 Twitter - @profpauwels📧 Email - [email protected]💌 Newsletter - https://www.linkedin.com/newsletters/pauwels-on-marketing-6938977589839491072/🔗 CONNECT WITH SARA:📸 Instagram - https://shorturl.at/iwKQ1🐦 Twitter - https://twitter.com/Sara_LandiTor👥 Linkedin - https://shorturl.at/mxzN8💌 Newsletter - https://saratortoli.substack.com/🪢 ABOUT POLYWEB:Polyweb mission is to bring you the top entrepreneurs and experts across Web2 and Web3 to help you be successful in building and growing your company. Join us on this journey of building a better internet!📺 Subscribe to our YouTube channel: https://www.youtube.com/@polywebhq🎧 Listen for free on your favorite Podcast platform - search "PolyWeb" on your podcast app, or click these links:Apple Podcasts - https://shorturl.at/mqzJTSpotify - https://shorturl.at/dBDNQ Google Podcasts - https://shorturl.at/ekFPRRSS - https://www.podpage.com/polyweb/FOLLOW POLYWEB:🎥 YouTube - https://www.youtube.com/@polywebhq/💻 Website - https://www.podpage.com/polyweb/📱TikTok - https://www.tiktok.com/@polywebhq📸 Instagram - https://www.instagram.com/polyweb/🐦 Twitter - https://twitter.com/PolyWebHQ🙏 LEAVE A REVIEWIf you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcast Hosted on Acast. See acast.com/privacy for more information.