E38 | S4 - La compassion en entreprise : un levier stratégique pour la réussite

from B2B & Go · host Simon Deschênes | Expert en Croissance des Ventes B2B

Bonjour à tous !Dans cet épisode 38 de la saison 4 du podcast B2B&Go, nous abordons un sujet novateur et inattendu : la compassion en milieu de travail. Pour explorer ce thème fascinant, nous recevons Rachelle Houde Simard, directrice régionale du BEC-NABS, stratège, auteure, et conférencière. Aux côtés de Simon Deschênes, président de l'agence AUX B2B, Rachelle partage son expertise sur la manière dont la compassion peut être intégrée en tant que stratégie d'affaires pour renforcer la culture d'entreprise et stimuler la réussite.Rachelle explique comment la compassion va au-delà de l'empathie en impliquant une motivation à agir pour soulager la souffrance d'autrui, et présente un cadre stratégique en trois étapes : exploration, alignement de l'énergie et exécution. Elle illustre ces concepts avec des exemples pratiques tirés de son parcours dans les communications, le marketing numérique, et son rôle actuel au BEC, où elle œuvre pour la santé mentale et le soutien des professionnels.Ensemble, Simon et Rachelle discutent des applications concrètes de la compassion, tant dans les relations d'affaires que dans les équipes internes, et des bénéfices qu'elle apporte en matière de leadership, de rétention des talents, et de développement des compétences.Préparez-vous à repenser votre stratégie d'entreprise sous un angle plus humain et à découvrir comment la compassion peut devenir un levier de succès.Bonne écoute !

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