E7: Using Storytelling To Scale Your Impact with... Yasmine Khater

Welcome to Episode 7. Today I’ll be be talking to Yasmine Khater, a psychologist, communicator, coach and CEO of the Sales Story Method (https://salesstorymethod.com/), where she helps leaders use stories to stand out and attract more customers. She is an aspiring “armchair” neuroscientist who loves to study how to improve sales by applying science to the brain. Her TedX talk entitled “Money makes the world go around, maybe not” is a great watch: https://www.youtube.com/watch?v=1KYcop98ITc Yasmine comes from a mixed heritage, has lived in seven countries and travelled all over the world.  All this has helped her with her goal to share powerful stories. When you meet her she is always very encouraging and oozes positivity. Let’s hear her story.