ECKO UNLTD and COMPLEX: Marc Ecko
Episode 628 of the How I Built This with Guy Raz podcast, hosted by Guy Raz | Wondery, titled "ECKO UNLTD and COMPLEX: Marc Ecko" was published on June 3, 2024 and runs 84 minutes.
June 3, 2024 ·84m · How I Built This with Guy Raz
Summary
Growing up in the ‘80s in New Jersey, Marc Ecko loved hip hop, graffiti art, and painting t-shirts for friends. His passion soon bloomed into a full-on business: ECKO UNLTD, a streetwear brand known for its iconic rhino logo. By the 1990’s, the brand had become a cultural force, but not without its share of bad deals, daunting debt, and a close brush with bankruptcy. Eager to keep innovating, Marc launched COMPLEX, a media company hyper-focused on “convergence” culture: hip hop, fashion, sports and pop culture. Within a decade, COMPLEX had weathered the financial crisis, and emerged profitable. After being bought–and sold–by Buzzfeed, it was purchased by a video shopping company for over $100 million, and ECKO UNLTD just celebrated its 30th anniversary. This episode was researched and produced by Katherine Sypher with music composed by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Gilly Moon and Kwesi Lee. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Episode Description
Growing up in the ‘80s in New Jersey, Marc Ecko loved hip hop, graffiti art, and painting t-shirts for friends. His passion soon bloomed into a full-on business: ECKO UNLTD, a streetwear brand known for its iconic rhino logo. By the 1990’s, the brand had become a cultural force, but not without its share of bad deals, daunting debt, and a close brush with bankruptcy.
Eager to keep innovating, Marc launched COMPLEX, a media company hyper-focused on “convergence” culture: hip hop, fashion, sports and pop culture. Within a decade, COMPLEX had weathered the financial crisis, and emerged profitable. After being bought–and sold–by Buzzfeed, it was purchased by a video shopping company for over $100 million, and ECKO UNLTD just celebrated its 30th anniversary.
This episode was researched and produced by Katherine Sypher with music composed by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Gilly Moon and Kwesi Lee.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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