#ED03: Der "Gläserne Kunde"? Bedeutung von CRM & klarer Datenstruktur

from E-Commerce Inspiration Podcast: Einblicke in den Onlinehandel mit Thomas Leskowsky · host exvomo

In dieser Episode diskutieren Thomas Leskowsky und Jörg über die Herausforderungen und Strategien im Onlinehandel, insbesondere im Bereich der Kundenbindung und des E-Mail Marketings. Sie teilen ihre Erfahrungen mit verschiedenen Tools, der Zentralisierung von Kundendaten und der Automatisierung von Prozessen, um die Effizienz zu steigern und den Umsatz zu maximieren. Die Bedeutung von personalisierten Kundenansprachen und die Nutzung von Daten zur Verbesserung der Kundenbeziehungen stehen im Mittelpunkt der Diskussion.

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