Educating your target market with Appcues' Jackson Noel

Key Points: How Appcues got their start (01:13)What to do when you realize you’re not that different from your competitors (03:06)Why Appcues found early success through content marketing (05:45)My thoughts on content marketing as a long-term play (07:15)How Appcues approaches competitor awareness (08:30)I explain why studying your competition is key to differentiating (09:38)Why Appcues is focused on being the best experience builder in the market (11:57)My take on how small brands can compete with dominating, big brands (13:30)Appcues’ pricing strategy (14:48)I explain why pricing is a huge growth lever, and why it’s hard to get right (15:51)What Appcues is doing with the money they raised in their successful Series B round (17:21)Why Jackson regrets betting on the ubiquity of product analytics (19:11)I unpack why high-profit business models include high customer value (22:55)Wrap up (26:28)Mentioned:Appcues WebsiteAppcues LinkedInJackson Noel LinkedInJackson Noel TwitterBen Horowitz TwitterRyan Law Twitter“Love your competitors - how great businesses do strategy” Alex SmithTwilioDatadogPatrick Campbell LinkedInMixpanelKissmetricsGoogle AnalyticsProf. Jonathan ByrnesPendoMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL