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Effiziente Kommunikation mit WhatsApp - mit Matze Mehner #008

EPISODE · Apr 24, 2020 · 46 MIN

Effiziente Kommunikation mit WhatsApp - mit Matze Mehner #008

from Digital Marketing Upgrade · host Thomas Besmer, Matthias Mehner

Die Kommunikation per Messenger im privaten Umfeld ist bereits Alltag. Oder wann hat man selbst ein privates Email versendet? Und die Vorteile von WhatsApp in der Kommunikation bemerken immer mehr Unternehmen. Matthias Mehner alias Matze ist Chief Marketing Officer bei Messenger People und Buchautor des Buches "Messenger Marketing". In dieser Episode zeigt er auf, wie man WhatsApp im geschäftlichen Kontext einsetzen kann, was nicht erlaubt ist und welche Lösungen WhatsApp in diesem Bereich anbietet. Die Message von Matze ist klar: WhatsApp darf nicht als zusätzlichen Werbekanal betrachtet werden, sondern als zusätzlichen Kommunikationskanal. Und das zeigt auch das Vorgehen von WhatsApp, welches seit Anfangs Dezember 2019 den Versand von Bulk-Messages, also eine Art Newsletter, technisch wie auch in den AGB's verbietet.

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Effiziente Kommunikation mit WhatsApp - mit Matze Mehner #008

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