Email Marketing for Podcasters: A Starter Guide

I've been keeping a little secret from you… it's email! In this episode, I’m spilling the beans on one of the quiet powerhouses behind my sustainable podcast marketing strategy—email lists. I’m sharing the why, the how, and one simple action you can take today to start building a deeper connection with your listeners (without burning out or relying on social media).Hi, I’m Andi Smiley—your go-to podcast coach for women who want to grow a podcast audience without hustling 24/7. I help you build sustainable podcasting strategies with tools that feel doable, not draining. With Pinterest and email as my dynamic duo, I’ve discovered ways to market my podcast that leave more room for life.Topics Discussed in This EpisodeWhy email is a sustainable podcasting strategyHow Pinterest changed my podcast marketingThe one email you should start sending nowHow email helps grow your podcast without social mediaWhat kind of email content helps build listener connectionHow long should podcast emails be?Should your podcast emails include images?Finding your ideal email sending rhythmKey TakeawaysEmail lets you connect without algorithms getting in the way.You own your email list—social media can’t take it away.One simple, consistent email per week can make a big impact.Start with an episode update email—keep it short and sweet.Batch your emails when you’re in a good headspace.Listeners who feel connected are more likely to share your show.You don’t need a huge list to start emailing!Tools like Kit or Flodesk make starting an email list easy.Timestamps (00:00) Podcast intro(00:53) Pinterest vs. Instagram for podcast growth (01:46) Why email works so well for podcasters (02:34) Scheduling emails for your future self (03:36) Building deeper listener relationships through email(05:00) How long should emails be? (06:48) How often should you send emails? (08:11) What if you don’t have many listeners yet? (09:02) What if email feels like too much work? (09:43) Does anyone still read email? (10:28) One easy action step to start todayLinks & ResourcesIs Pinterest Right for Me? ChecklistPorch Group Media: Email Usage StatsKit email platformGet 50% off your first year of Flodesk using this affiliate linkConnect with me on InstagramConnect with me on ThreadsConnect with me on Pinterest