Encouraging others to tell your story with Komall Lath, Tute Consulting

PR and its study human nature is of course global and so it was such a delight to finally welcome a true legend of PR in India, Komal Lath from Tute Consulting on the show. Komal is someone with huge energy and tons of experience. We discussed her campaign with Minimalist, a skincare brand, and how they got influencers to tell the story of the brand. We talk about whether 2024 is the year that organizations should be keeping quiet and avoiding speaking up. Spoiler - they shouldn't. We look at internal PR and how influencing internal comms will impact what happens on the outside, and finally, we head to the need to integrate communications more and more for comms teams mixing paid, earned, PR, and marketing techniques. *GUEST* Komall Lath - https://www.linkedin.com/in/komallath/ Tute Consult - https://tute.co.in/ *THE PROJECT* * www.PR-ology.com * SUBSCRIBE * * Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps * Connect with me - LinkedIn - https://www.linkedin.com/in/richard-midson/ * Website and weekly newsletter - https://thepublicrelationspodcast.com/ * Join the show as a co-host - https://thepublicrelationspodcast.com/one-sheet/