Entrepreneur

being an entrepreneur and mastering entrepreneurship is one of the hardest things that you can do. Today's guest joining us on Join Up Dots, walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries to do just that. Become an entrepreneur of not and build a hugely entrepreneurial lifestyle Now she shows business owners how to stop being the best-kept secret around and instead become a sold-out success. Combining her proven business-building skill set with her ninja marketing skills, Michelle shows entrepreneurs, solopreneurs and small business owners how to build a steady stream of clients and profits for their business. When she's not working on her business, you can usually find her in the car taking one of her three kids to some sort of activity or at home cooking with her handsome and talented photographer/systems engineer/baker husband (his chocolate truffles + lava cakes are a-mazing). As she says "In short, nothing I do is based on fly-by-night recycled fluff or the new "it" strategy. It's based on real world experience I've gained over the past 18+ years." But of course there is so much more to this story than a lady deciding to go for it, and create an on-line business (not least how does she keep the weight off with chocolate truffles flying around the place). So why did she leave a corporate gig that would have been seen as a successful one after sixteen years of climbing the corporate ladder? And was it harder than she imagined to create that success on-line, or a walk in the park everyday? Well let's find out as we bring onto the show to start joining up dots, with the one and only Michelle L Evans