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[EP. 10] BTW with BlackTruck - Shopify Analytics Outages & The Future of Marketing Attribution

EPISODE · Nov 17, 2023 · 10 MIN

[EP. 10] BTW with BlackTruck - Shopify Analytics Outages & The Future of Marketing Attribution

from The Redirect Podcast - SEO & SEM News & Discussions · host BlackTruck Media + Marketing

In this episode of BTW w/ BTM we're discussing a shake-up in the Shopify ecosystem, specifically as it pertains to store analytics and those operating in European markets. On November 1st there was an unexpected and poorly communicated policy update on customer data collection. We're unpacking what happened, the impact, discussions on transparency and future proofing attribution of marketing strategies.

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[EP. 10] BTW with BlackTruck - Shopify Analytics Outages & The Future of Marketing Attribution

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