EP 118 - Mapping Innovation: A Playbook for Navigating a Disruptive Age with Greg Satell

"Every Square-Peg Business Eventually Meets Its Round-Hole World." - Greg Satell On this episode author, speaker and consultant Greg Satell shares with us the principles of his latest book: Mapping Innovation. In this show we discuss: How so-called geniuses Einstein, Darwin and Fleming needed more than their individual genius to bring their ideas to life Why innovation fails A better understanding of innovation by dispelling myths How Blockbuster, Kodak and others were well aware of the threats that disrupted them How Air BnB and Hotels serve different market needs New tools to frame problems How innovation in the digital age has evolved from previous times How collaboration is king Highlight that you need to re-energise your human capital not just your technological resources Why we need a personalised portfolio approach to our innovation efforts How Google, Amazon and others prepare for their eventual cash cow disruption   You can learn more about Greg here: https://www.digitaltonto.com https://www.gregsatell.com