EP.16 - Strategies to Expand your Audience ft. Diana Frederiksen

How do you expand your reach to new target markets? What are those crucial key steps required to help assure success, and set goals/expectations? This week, I am so excited to be joined by Diana Frederiksen, Business Development Manager at Stockholmsmassan.  Diana shares her insights on being tasks with targeting new ICPs (Ideal Customer Profiles), as well as clients/audiences from different parts of the world. As our industry shifts to virtual, it provides us with limitless reach, and Diana's work and experiences will help you ask the appropriate questions, and efficiently reach new customers. **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** 1:10 - Stockholm's shift in strategy 3:07 - How do you service new customers 4:45 - Technical discussion + learning process to target corporate clients 6:15 - How to efficiently assess a new market segment 10:05 Building credibility among new communities 13:05- Finding the best solution for the client first 14:45 - Importance behind selecting new ICPs beyond global trends 18:20 - Stockholm's COVID-19 Plan 20:50 - Final 4 questions Please be sure to subscribe to stay up to date with the top minds in the experiential event industry.