Ep 160: Waco Hoover on American Legion and MCON

Former infantry Marine and brand strategist Waco Hoover joins Michael to dig into the impact of lip service. We cover the American Legion’s “Be The One” suicide-prevention effort, Columbia Protocol training, and VA Veterans Health Venture Studio work building real tools for care. Then we preview MCON, a celebration of military culture with range day, First Shots, and a timed secure-storage retrieval competition that reframes safety as readiness. Bring your questions, bring your team.Send us Fan MailWalk the Talk America would like to thank our partners who make these conversations possible and would like to highlight our top two partner tiers below! Platinum Tier:RugerArmscorBleeker Street PublicationsGold Tier:NASGWLipsey'sDavidson's