Ep. 18 - Connecting Brands through Immersive Experiences ft. Mason Rothschild CEO of Discordian Design

How do you marry the world of high art, with individual brands to better connect with targeted audiences? Why is immersive arguably more important during virtual engagements to drive attendee satisfaction? This week we are joined by Mason Rothschild, CEO and Founder of Discordian Design, touring artist, and all around creative genius. Mason Shares how he approaches creating truly immersive experiences, and why you should focus so much on authenticity.  **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** Please be sure to subscribe & leave a rating to stay up to date with the top minds in the experiential event industry. Apple or Spotify or Amazon @1:00 - Musical background, touring and going beyond the stage production @2:55 - Immersive experiences & the customer journey @5:00 - how to find the best sponsor for your experience @8:00 - COVID-19 Hits - what now? @10:30 - Storytelling, and brand authenticity @13:40 - Driving business during COVID & refocus intentions @17:15 - Developing an artistic structure within brand @21:00 - creating safe immersive experiences @23:30 - Final 4