EP 19: WTF are Key Messages?

Every communication plan needs key messages!  WHY? Because key messages form the backbone of your communication plan. HOW? Key Messages answer all the important questions your audience will have BEFORE they even ask them:  What’s happening?  Why is it happening?  When is it happening?  Who is impacted?  How will it be done? Imagine this:  You have an important process change you need your team to adopt. But when you talk about the reason for the change, the impact of the change and the timeline for the change, you have a different answer each time.  What happens: Your team is confused. Your team doesn’t trust what you tell them. Your team doesn’t take the actions you need for the process change to succeed.  Now imagine this: You take the time to think of the most important questions your team will have and you write out your answer to each question. So now, rather than make it up on the spot each time a question is asked, you can answer the most basic, most important questions consistently and confidently.  What happens: Your team isn’t confused. They will trust what you say. So they are much more likely to take the actions you need them to take for the process change to succeed.  Watch the full episode where professional communicators Tracey Hirsch and Faye Furdyk help you identify, craft and use key  messages.  Like what you see and want to dive deeper into this or other topics with us? We’d love to help.  Many problems that arise in business and at work result from a lack of communication, miscommunication, misalignment of expectations or objectives. Tracey and Faye can work with you to assess the situation and develop a plan that will help you and your team identify gaps, address needs and get on the path to a smoother, more successful operation.  LISTEN TO/WATCH all our episodes here or Spotify, Apple, or anywhere you get your favourite podcasts. Be sure to like and subscribe to get notified of upcoming episodes! #internalcommunications #internalcomms #morebetterwtf #morebetterwtf #communicationworkshops #communicationtraining #keymessages #businesscommunication #businesswriting #crafting, #repetition, #simplicity, #audience, #objectives, #perception, #training,