Ep.200: ISSA’s PDTM: The Secret to Smarter Program Design & Client Retention

Exercise programming is both an art and a science—and the best trainers know how to balance both. In this episode, Jenny and John dive into the essentials of program design, client assessments, and the science behind effective training.We break down common programming mistakes, the importance of assessments, and strategies for selling and retaining clients through well-structured, personalized fitness plans. Plus, we take a deep dive into ISSA’s Purpose Driven Training Model (PDTM)—what makes it different, why we created it, and how it can help trainers design better programs and grow their business.Whether you're a new trainer or a seasoned pro, this episode contains actionable insights to level up your programming skills and client success.Tune in now and learn how to create smarter, more effective training programs!