Ep. 22 Startup Mentality & Innovations in B2B Conference Experiences ft. Ishu Singh CEO/Founder of Innstal & Scabus

What do early stage entrepreneurs look for at trade events? Why is goal setting so important from an exhibitor or attendee level to find success at ritual events? This week, I am so excited to be joined by serial entrepreneur, and the host of Starting to Know Business Ishu Singh! In this episode Ishu shares his experience attending virtual events, how he as an exhibitor approaches trade events, and some strategies he felt were important for organizers to drive engagement. In addition, please be sure to check out his personal website and check out the starting to know business podcast especially if you are an entrepreneur! https://www.ishusingh.com Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry. Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** @1:00 Intro Starting to know Business and R_C_Squared @2:00 innovations within B2B trade events @3:30 - Collision conference, and holding attention @6:15 - What stage do App/Software organizations become involved with trade/conferences @10:30 - Economics of in-person vs. virtual from the exhibitor side @14:30 - Goal setting, and why does an entrepreneur go to trade events @1830 - Experiences attending virtual & where do you find value @24:00 - going the extra mile in virtual to find success