Ep 248 | Simplifying Your Emails with Kendra Corman

Email doesn't have to be overcomplicated. This episode takes you through some foundations you'll want to consider when looking at your email strategy. It's time to simplify and get back to basics so you can build and grow based of data and engagement with your audience. What you'll learn: → how many calls-to-action (CTAs) should you include? → why email keeps you top of mind. → how to prioritize your content. → ways to encourage people to open your email. → the importance of mobile in your design. Want to skip ahead? Here are key takeaways: [5:04] Don't include more than three calls-to-action (CTA). When you increase the CTAs then you decrease the liklihood people will take action due to decision fatigue. If you're worried about sending more emails to break it up because you don't want to overwhelm your audience, ask them! They want to hear from you and likely won't care if they get another email during the month that has value attached to it. [12:43] Sending regular emails keeps you top of mind in their inbox. Even if they aren't reading them all, they're seeing your name. When they have questions or want to engage it'll be easier for them to do that. [13:45] Put your most important piece of information at the top of the email. Ideally you'll have an option for them to click through close to the top. Then the second most important piece should go near the bottom since people tend to scroll. Remember to stay in touch with your entire team to understand how things need to be organized based off of priorities over time. [19:20] Here are some quick tips to encourage readers to open your email. Don't use all caps. Personalize the subject line with their name. Use the pre-header text area to explain more about what's inside.  [24:07] Ensure your emails are mobile friendly. Most people are reading on their phones. Don't lose them because they can't read it or access the media you're including. Send yourself a test to you can see what it looks like on your device. Resources TEDTalk | The Paradox of Choice Constant Contact ConvertKit* Claude Chat GPTPerplexity 5 Ways to Leverage AI in Your Marketing *This post contains affiliate links. Should you choose to purchase we may receive a commission. We are only affiliates of products and services we use ourselves. Kendra Corman Kendra Corman is the driving force behind KendraCorman.com and H2H Consulting. She is dedicated to enhancing small business and nonprofit marketing through innovative email strategies and leveraging AI technology. Transitioning from leading iconic brands like Jeep to authoring 'Mastering AI In Communications,' she simplifies complex marketing concepts into actionable steps. Kendra's approach is about making marketing more effective and efficient. Learn more at: https://kendracorman.com/