Ep.25 - Content Is King, But Experience Has To Be The Queen ft. Gordon Stake, Managing Partner @ Event Marketing Partners

How do you drive sponsor and exhibitor engagement online? Can you build a business model for virtual only events? This week I am so excited to be joined by Gordon Stake, Managing Partner @ Event Marketing Partners. Gordon shares his insights from first hand managing key virtual experiences, and shares his thoughts on how our industry will evolve as a whole. Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry. Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** @1:10 - Speaking at Virtual Events & Better Connecting with Audiences @4:00 Taking a More Strategic Approach to Virtual Experiences @7:30 - How to Enhance Exhibitor Reactions & New Ideas to Test @12:30 - Media Company Investment to the Space @15:10 - How will the Industry Evolve @16:50 - Is Content King @20:30 - How to Build a Business Model for Virtual @22:00 Hyper Targeting Audiences @25:00 - Final 4