Ep 28: Revolutionising Advertising Briefs: AI's Impact on Advertising

In this latest episode of the Skynet Chronicles, we welcome Rob Goddard, the Director of Technology Solutions at Oliver Group, who shares valuable insights into leveraging AI for improving the briefing process in advertising. Rob discusses the challenges clients face in delivering effective briefs and how the AI layer "Slipstream" is transforming this landscape. The episode delves into the development of this innovative AI tool, which aims to enhance the quality of briefs by utilising historical data to create structured, concise, and effective communication between clients and agencies. _________________________________________________________________ The Skynet Chronicles Podcast is brought to you by Project Rising (AI Consultancy & custom implementation, based in Peterborough UK) | Hosted by Tim Davies. https://projektrising.ai #podcast #AI #AIpodcast #artificialintelligence