Ep 29: Targeted marketing

An episode of the Outside the Screen Podcast podcast, hosted by Outside the Screen, titled "Ep 29: Targeted marketing" was published on March 31, 2024 and runs 34 minutes.

March 31, 2024 ·34m · Outside the Screen Podcast

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Episode Description

Another one of Liz’s favourite type of show: we stick to one issue. But really it’s a couple of issues, because it’s about how targeted marketing works, but it’s also about the role of data collection. If you think that keeps on coming up you’d be right, because it’s really big!

Listen in to hear the hosts discuss a piece of Belgian research about media literacy - can it help to protect young people from the power of targeted marketing? - and then Liz interviews Alice Dawkins, whose organisation has been having a long, hard look at the behaviour of tech companies and the policy environment surrounding these practices.

Show notes

Belgian paper: Laurien Desimpelaere, Liselot Hudders, Dieneke Van de Sompel, 'Children's Hobbies as Persuasive Strategies: The Role of Literacy Training in Children's Responses to Personalized Ads' (2022) Journal of Advertising DOI: 10.1080/00913367.2022.2102554

Zooming Out with Alice:

‘Australians for Sale’ Report

‘Intrusive and Unhelpful’ Report

Fatima’s World animation

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