Ep 30: You’re Being Catfished by Your Forecast

Your CRM says you have $2M in pipeline. Your bank account says otherwise.Most revenue leaders trust their CRM to make critical business decisions, hiring, forecasting, resource allocation. But garbage data creates garbage decisions, and most CRMs are full of garbage.In this episode, Jay Feitlinger and Sarah Shepard at StringCan Interactive reveal why your CRM is probably lying about your real pipeline health, and how bad data is quietly killing deals before you even know they exist.In this episode, you’ll learn:The 3 CRM lies that destroy accurate forecasting (and how to spot them)Why 70% of "qualified leads" in your CRM will never buyThe hidden cost of bad data: $500K+ in wasted sales capacity annuallyThe 5-minute audit that reveals if your CRM data is trustworthyIf you're making revenue decisions based on CRM reports, this episode might save your quarter.Contact Us:Email: [email protected]: www.stringcaninteractive.comReach out to the hosts on LinkedIn:Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/