EPISODE · Sep 25, 2013 · 34 MIN

EP 32: Shop until ya drop

from Bytes Over Bagels

This week's featured interview is with Tracey Wiedmeyer, CTO and Co-Founder of InContext Solutions. InContext Solutions creates simulated shopping experiences for manufacturers and brands to test their product and retail experiences in a virtual 3D environment. Its like a video game but its not. Challenges for users testing package recognition and shopping experiences may need to charge down a simulated store aisle with a mission to find a specific product in a specific time. The platform has revolutionized the business of product and retail testing, which was previously required a building an actual physical environment. Tracey talks about getting checks from gramps and signing early contracts with the likes of Wrigley. It ain't easy...