Ep. 4 – Christian Music Marketing in 2026: Why Email, Text & YouTube Matter More Than Streams

In this conversation, Sam Hart and Matt Mundt explore the intricacies of digital marketing within the Christian music industry. They discuss the importance of balancing personal effort with divine guidance in content creation, the evolution of digital strategies, and the nostalgic shift in music consumption. Matt shares his journey in the music industry, emphasizing the significance of audience engagement through email and text messaging, as well as monetization opportunities for artists. They delve into the role of social media platforms like YouTube, TikTok, and Facebook, and the impact of AI on music creation, advocating for authenticity and personal connection in content.   Matt's website: https://www.mattmundt.com GodMade Podcast on YouTube: https://www.youtube.com/@GodMadePod The Salty Christians YouTube channel: https://www.youtube.com/@TheSaltyChristians