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Ep 44: The Difference Between Tactic Failure and Execution Problem

Episode 44 of the Revenue Rewired podcast, hosted by Jay Feitlinger and Sarah Shepard, titled "Ep 44: The Difference Between Tactic Failure and Execution Problem" was published on January 22, 2026 and runs 29 minutes.

January 22, 2026 ·29m · Revenue Rewired

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You’ve hit the wall before. The campaign isn’t working. The leads feel off. The data says one thing, your gut says another, and everyone’s telling you to try something new.In this episode, Jay and Sarah slow the moment down and ask a harder question: what if the tactic isn’t the problem at all?Using real examples from recruiting, demand generation, client work, and internal decision-making, they unpack why leaders so often blame the channel, the platform, or the campaign, when the real issue lives upstream. They talk about blind spots, analysis paralysis, the danger of reacting to a single data point, and why small adjustments often outperform big, dramatic pivots.This is a conversation about perspective. About knowing when to zoom out. About resisting panic. And about learning how to spot the real signal before you throw everything out and start over.In this episode, you’ll learn: Why hitting a wall doesn’t mean your strategy is brokenHow fresh perspective exposes issues data alone can’tThe difference between a tactic failure and an execution problem Why small changes often create outsized resultsHow to reduce stress, noise, and decision fatigue when things stallIf you’re feeling stuck, overwhelmed by data, or tempted to overhaul everything because results slowed down, this episode will help you pause, recalibrate, and move forward with clarity — not chaos.Contact Us:Email: [email protected]: www.stringcaninteractive.comReach out to the hosts on LinkedIn:Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ

You’ve hit the wall before. The campaign isn’t working. The leads feel off. The data says one thing, your gut says another, and everyone’s telling you to try something new.

In this episode, Jay and Sarah slow the moment down and ask a harder question: what if the tactic isn’t the problem at all?

Using real examples from recruiting, demand generation, client work, and internal decision-making, they unpack why leaders so often blame the channel, the platform, or the campaign, when the real issue lives upstream. They talk about blind spots, analysis paralysis, the danger of reacting to a single data point, and why small adjustments often outperform big, dramatic pivots.

This is a conversation about perspective. About knowing when to zoom out. About resisting panic. And about learning how to spot the real signal before you throw everything out and start over.

In this episode, you’ll learn:

  • Why hitting a wall doesn’t mean your strategy is broken
  • How fresh perspective exposes issues data alone can’t
  • The difference between a tactic failure and an execution problem
  • Why small changes often create outsized results
  • How to reduce stress, noise, and decision fatigue when things stall

If you’re feeling stuck, overwhelmed by data, or tempted to overhaul everything because results slowed down, this episode will help you pause, recalibrate, and move forward with clarity — not chaos.

Contact Us:

Email: [email protected]

Website: www.stringcaninteractive.com

Reach out to the hosts on LinkedIn:

Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/


Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ

Sales Strategy & Enablement by Revenue.io Revenue.io With more than 1,100 episodes and millions of downloads, Sales Strategy and Enablement with Revenue.io is the world’s most-trusted sales podcast. Each week, host Howard Brown delivers inspiring conversations with the world’s greatest sales leaders about sales engagement strategies and tactics, sales enablement, artificial intelligence, revenue intelligence, tech maturity, sales psychology and more. Through discussions with the world’s top CROs, CSOs, CEOs, researchers, authors and technologists, listeners glean rare insight into game-changing strategies, tactics, and technologies, with particular focus on how AI is being used to make sellers more productive and effective than ever before. In addition, check out classic episodes hosted by Andy Paul, the author of three award-winning sales books. Ready to take your sales game to the next level? Join us on our mission to help your reps grow revenue and pipeline faster and more efficiently than ever before. Visit Revenue.io/podcasts for Revenue Bytes Evron With GTM roles shifting to the right, B2B SaaS marketers need strategies and playbooks to implement today in order to make change for tomorrow. That's why we created "Revenue Bytes," to deliver byte sized frameworks that move the needle today so you can scale tomorrow. Revenue Uncovered by Alexander Group The Alexander Group, Inc. Alexander Group's Revenue Uncovered Podcast shares insights and expertise from our thought leaders, client work, industry research and executive events.Alexander Group provides go-to-market consulting services to marketing, sales, service and talent leaders. With over 40 years of developing practical, executable solutions, we are singularly focused on helping commercial teams unlock their full potential and reach new revenue goals. With a robust network of offices, Alexander Group maximizes growth opportunities for our clients around the globe.Our episodes are grouped by C-Suite Interviews, Practitioner Conversations and Educational. Revenue Manager Horeca Radio W tej audycji przybliżamy pracę revenue managera, mówimy o tym skąd czerpie dane niezbędne do swojej pracy, jakich używa narzędzi. Pokazujemy najnowsze trendy i systemy, które wspomagają zarządzanie ceną. Przybliżamy branże, w których stanowisko revenue managera jest strategiczną funkcją w organizacji
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